March 2016 Edition

Social Media

Struggling with managing social media
for your business?

 

"No time" is one of the top reasons why businesses miss out on engaging with their clients online.

Here at McG, we can handle all or part of your social media program for you, or start by helping YOU feel comfortable with whatever your biggest challenges are:

  • Deciding which social networks will make the biggest impact on YOUR followers.

  • Setting up your social media accounts and write authentic content for your profiles.

  • Designing a posting plan, specific to your industry and your company's goals. 

  • Generating and posting original and curated content that represents your brand.

Talk things over with Madisyn Collier, our Content & Social Media Specialist, at mcollier@mccarygroup.com.
 


Website Design

Tips & Tricks

How to: Create Anchor Links for SquareSpace

Image Courtesy of WIRED

Image Courtesy of WIRED

If you didn't already know Squarespace, you may have noticed their commercials during the Superbowl.  Squarespace’s presence is steadily growing in 2016. Maybe you've already decided to give one of their web design templates a try, rather than starting your site from scratch.

A well-designed template is a beautiful thing, and can save you considerable frustration. However, even the best templates can leave you feeling limited - particularly when it comes to creativity.

If any of this sounds familiar, read on!


We will walk you through the concept of anchor links and how to put them to work in your Squarespace site. 

What are anchor links?

- An anchor link is used to bring a visitor to a specific place on a webpage.

For an example, visit our home page here. Try clicking on "Custom Software" under our main image, and notice how the link will bring you to our "Web & Mobile App Dev" section on the "Software Development" page.

Why should I use anchor links?

- Primarily, to enhance the user experience! This saves your visitor from having to scroll through an entire page of content, and allows for a better organized website overall.

How do I add anchor links to my SquareSpace website?

1.) Add the text you will use as the link.

 

2.) Highlight the text and "Edit Link" To create your new link, begin with a hashtag (#) and then your unique link title - no spaces!

Image courtesy of Squarespace

 

3.) Find your desired "landing place" on the page, and insert a "Code" content block.
     <p > Hello, World! </p>   will appear

 

4.) Replace "Hello World" with the text you want displayed, and insert: id="your unique link."

 

Have questions about how to create or further improve your website?  We can help.


McG People

"Developer Insider"

Managing Your Passwords, Simplified.
with Jeff Slater, McG Lead Senior Developer

Having strong, unique passwords for every online service you use is important; reusing passwords with multiple accounts, while convenient & easy, provides an outsider with access to all accounts if just ONE is compromised. Although having a different password for every login is preferable, remembering all of them can become difficult to manage.

Using a password manager, such as 1Password, can greatly simplify login security. It can securely store your passwords (as well as other information, such as credit cards, passports, and social security number), and allow access to them across all of your devices.

It can also generate randomized passwords with a variety of options (such as XyfDaqaFkALX7zwBx>%F6pAFKBC34Mu/mtEiY=Rx or lacunae,dentist,awry,cheroot,farrier) whenever you register a new online account, so that every login of yours has a strong password, unique to the account.

In addition to managing your passwords, many online services offer a feature called "Two Factor Authentication", which requires you to enter an additional code when logging in, for an additional layer of security. Many will text you the additional code, though most will also allow you to generate these codes using an app on your phone; 1Password is able to generate these codes for you as well.

What really sets 1Password apart is that, not only can it keep your logins safe and secure, it can also notify you when a service you use has been compromised. If you enable it, 1Password's Watchtower service will notify you if you have any logins that should be updated. In addition, it can create lists of duplicated, old or weak passwords and recommend those be updated as well.

All of your data stored in 1Password is encrypted using a master password you'll choose when setting it up, and is completely inaccessible without this password, so you can rest assured that your data is safe. Your data can be synced using Dropbox, iCloud, or between your devices over wi-fi. The developer of 1Password has also recently launched online services for sharing amongst workplaces (1Password for Teams) and families (1Password for Families), so that it can be accessible to you wherever you are.
The McCary Group uses 1Password every day to keep our online accounts safe, and we recommend you do the same!



Have a security question for Jeff? Reach out at info@mccarygroup.com.